When an industry professional recently took a blind chocolate taste test, the results were fascinating. The job of a chocolate expert seems like something we'd all love to do. Surely it just involves sitting around eating sticky brown treats, right? But how much do chocolatiers actually know? Is there really enough of a difference between expensive choc and the cheaper grocery store alternative? Can you trust the high gourmet prices to actually deliver a unique experience? Or is it all just a marketing ploy to get you to pay more for your snacks? In case you've ever wondered just what makes a chocolate so expensive, Amy Guittard of Guittard Chocolate Company has undergone a blind taste test of several different kinds of cocoa-based treats. The results are very surprising - it turns out there really are some qualities that make different brands of creamy chocs stand out from one another!